ACE

ACE is a brand dedicated to high-quality wooden furniture for kids, blending safety, functionality, and timeless design.

Our approach focused on creating a warm and sophisticated brand identity that speaks to modern, design-conscious parents.

We developed a soft yet sophisticated visual language, using a pastel color palette that balances playfulness with elegance. The typography and logo were designed to feel approachable yet refined, mirroring the brand’s focus on quality craftsmanship and aesthetic harmony. We extended this identity across business cards, booklets, and social media, ensuring a cohesive brand presence in both print and digital spaces.

By integrating thoughtful design-led storytelling, ACE now stands as a trusted name in children’s furniture, resonating with families who seek both aesthetics and quality craftsmanship.